033: Comparison shopping in an hour

This episode will give you a process to make comparing even the most complicated products simple.

What is comparison shopping?

In this current period of economic downturn and job insecurity it pays to shop around and make sure you’re getting good value on whatever you intend to buy. In this episode Mia and Dinah discuss:

• some of the science of making decisions
• the three things that make all comparison shopping easier (what result will make you happy, how long you intend to research alternatives, what criteria you’ll use to compare)
• the pros and cons of comparison sites.

Mia and Dinah each talk through a recent process they went to buy something - a printer for Mia, a photobook for Dinah.

Life admin resources 

• Book - The Paradox of Choice, Barry Schwartz
• Buying guide - Choice
• Facebook - Organising the Four of Us
• Chrome Browser Extension - Momentum (in the Ep Mia refers to this as the “To Do” extension) 

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